Project571 Announces Official Press Release
Project571 Announces the First All Eco-Friendly Collegiate Apparel
Web Based Midwestern company introduces stylish “green” clothing for all your favorite universities
CHICAGO — August 3, 2009 —Project571 announces the first line of college apparel made with all eco-friendly materials using fair trade practices. Today, after being at the center of the ecology movement, colleges and universities all over the country are being graded on their own carbon footprints, their use of sustainable resources and adherence to fair trade practices. Project571 (five oceans, seven continents, one world), a new Midwestern company, wants to help with collegiate clothing that is trendy, fashionable, fair and earth-friendly.
All of Project571’s products are made from organic cotton, recycled polyester, naturally occurring rayon or a combination, printed with environmentally friendly inks, and manufactured by Fair Trade certified wholesalers whose workers are treated and compensated fairly for their work. The result is collegiate clothing that’s superior in every way – soft, stylish and safe.
“People love the idea of going green. There’s no reason why they can’t help support the environment and their favorite university at the same time,” said Michael Wheeler, president of Project571. “Our research showed us that students, fans and alumni were more than ready for eco-friendly collegiate apparel,” he continued, “but they wanted the apparel to be stylish and comfortable, not just organic. We also found that fans didn’t necessarily want to wear some sort of ‘eco-symbol’ alongside their school logo. The continued search of clothing that’s comfortable, stylish and eco-friendly — that’s what we’re bringing to the table.”
Project571 is clearly on to something. In just ten months more than seventeen major universities and colleges have licensed their clothing; and more are signing up every month. “We’re excited by the reception we’ve received,” says Nathan Dean, vice president of operations, “but we’re even more excited by the chance to do something good for people and the planet.”
As soon as they see and touch it, people understand that premium organic cotton looks and feels better than conventionally grown cotton, but they may not know that it’s better for them as well. Here are the facts: Conventionally grown cotton accounts for more than 25% of worldwide insecticide use and 10% of the pesticides. Pesticides used on cotton are among the most hazardous and can cause cancer, headaches and other health problems especially in infants and young children. They also wash into the soil and eventually make their water into our water supply. That’s why using products like organic cotton, recycled polyester and naturally occurring rayon is so important for our health and our world.
All of Project571’s eco-friendly products feature the officially licensed emblems and colors for the colleges and universities they represent. They’re available on-line at http://www.project571.com so students, parents, alumni and supporters can support their schools, no matter where they’re living.
About Project 571
Founded in 2008, Project571 (five oceans, seven continents, one world) is proud to be the first all eco-friendly collegiate apparel company. We give students, fans, faculty, and alumni the option to show their support for the environment while supporting their favorite university. The people of Project571 believe that educating people on the effects of climate change and what can be done in our daily lives to reduce our carbon footprint begins in our grade schools, our high schools, and in our universities.
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For more information, press only:
(PR Nathan Dean), (312-636-0322), (Nathan@eleadresources.com)
For more information on Project571:
August 4th, 2009Topic: Organic Collegiate Apparel Tags: None
